Reporting for & enriching her readers is what London-based South African-French-Argentinean Nirit Sumeruk d’Abbou, aka “Plush Popcorn” does best. She combines her keen eye in travel, fashion, events & must-haves, with moments that are real and current to her in her life. She is a mum to 3 kids who, at times, join in on her experiences. She knows just how to elegantly entice & engage with her audience through her words, photos, captions & videos like no other! Brands that she collaborates with are often handpicked in order to make her reporting relevant and ‘plush’. With a degree in journalism & a wealth of experience writing for magazines the world over, Plush Popcorn is a strong micro-influencer / Lifestyle Reporter that people love to follow. Combining motherhood with a dose of ‘glamourhood’.

Founder of fashion, culture and lifestyle magazine "Plush Popcorn" (formally Paris Popcorn since 2008), Nirit is an  influencer, creative writer and creative director based in London and Paris. She travels extensively between the 2 cities (and beyond) to cover for her own platform as well as for other global media with which she collaborates. She also consults on various events and projects; from the creative direction of digital content to the creation of enticing reportage of select events to copy-writing. Every image and word is carefully curated resulting in spellbound digital story-telling.


Since launching in 2008, Nirit has worked with a wide clientele of global brands including Bulgari, L’Oreal, Veuve Clicquot, and Vitamin Water. She is also the face of the Paris-based tea company Nous Tea , an organic tea company that connects with nature and that supports the broader human communities in need around the world..

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